1904 


PROSPECTUS  OF 


THE  JERUSALEM  EXHIBIT  CO. 

INCORPORATED  UNDER  THE  RAWS  OF  THE  STATE  OF  MISSOURI 


Organized  for  tlie  purpose  of  reproducing  at  the 


ST.  LOUIS  WORLD’S  LAIR 

*  * 

(LOUISIANA  PURCHASE  EXHIBITION) 

In  1904,  a  reproduction  of  the  most  interesting  features  of 

* 

THE  CITY  OE  JERUSALEM 


Arex.  Konta,  Rev.  W.  B.  Parmore,  Rev.  Sam’r  I.  Lindsay, 

Pres,  and  Gen’l  Mngr.  Pres.  Advisory  Board  Sec’y  and  Asst.  Mngr. 


GERMANIA  TRUST  CO.,  FISCAL  AGENT 

St.  Louis 


THE  JERUSALEM  EXHIBIT  CO. 
STOCK  EXCHANGE  BUILDING 
ST.  LOUIS,  MO.,  U.  S.  A. 


The  Jerusalem  Exhibit  Co. 


Capital  Stock,  $1,000,000 

Divided  into  Shares  of  One  Dollar  Each 
Full  Paid  and  Non-Assessable 

/  > 


Board  of  Directors 

A.  W.  LAMBERT  -  -  Treas.  Lambert  Pharmacal  Co.,  St.  Louis 

JOS.  P.  WHYTE  -  Pres’t  Jos.  P.  Whyte  Real  Estate  Co.,  St.  Louis 

RALPH  ORTHWEIN  - .  St.  Louis 

L.  W.  POST  -  -  -  .  -  Vice-Pres’t  Blackmer  &  Post  Pipe  Co.  St.  Louis 

OTTO  F.  ST1FEL  --------  Capitalist,  St.  Louis 

H.  W.  KROEGER  -  Treas.  Meyer-Schmidt  Grocer  Co. ,  St.  Louis 

E.  L.  BENOIST  -----------  St.  Louis 

AUGUST  FRANK  -  -  -  Vice-Pres’t  and  Treas.  Star  Pub.  Co.,  St.  Louis 

JOHN  MAGNER . -  Editor  St.  Louis  Star,  St.  -Louis 

S.  G.  WILSON  -  Treas.  Carleton  Dry  Goods  Co.,  St.  Louis 

ALEX.  KONTA  Banker  and  Broker  ^  St.  Louis 

G.  H.  TEN  BROEK  ------  Attorney  at  Law,  St.  Louis 

MEYER  L.  STERN  ------  Treichlinger  &  Stern,  St.  Louis 


Jerusalem  Exhibit 


JLdVisory  Board 


Officers  : 


PRESIDENT— Rev.  Dr.  W.  B.  Palmore. 

VICE-PRESIDENTS— Dr.  J.  C.  Armstrong,  Fr.  Jas.  T.  Coffey,  Dr.  M.  Burnham, 
Rev.  E.  Duckworth,  Rev.  Frank  G.  Tyrrell,  Dr.  F.  L.  Ferguson,  Dr.  Leon 
Harrison  and  Dr.  James  W.  Lee. 

SECRETARY— Rev.  Samuel  I.  Lindsay. 


Members  of  Advisory  Board : 

BAPTIST— Dr.  W.  J.  Williamson,  Dr.  J.  C.  Armstrong,  Dr.  W.  W.  Boyd  and  Dr, 
T.  C.  Carleton. 

CATHOLIC — Fr.  D.  S.  Phelan,  Fr.  James  T.  Coffey,  Mr.  John  Paul  Chew. 
CHRISTIAN— Rev.  F.  G.  Tyrrell,  Rev.  J.  L.  Brandt,  Rev.  H.  T.  Cree,  and  Dr.  J. 
H.  Garrison. 

CONGREGATIONAL — Dr.  M.  Burnham,  Rev.  C.  L.  Kloss,  and  Dr.  W-  M.  Jones. 
EPISCOPAL— Rev.  E.  Duckworth,  Rev.  J.  K.  Brennan. 

METHODIST,  SOUTH— Dr.  w.  F.  McMurry,  Dr.  J.  W.  Lee,  Dr.  W.  B.  Palmore, 
Dr.  C.  H.  Briggs  and  Dr.  H.  G.  Henderson. 

METHODIST  EPISCOPAL— Dr.  C.  R.  Carlos,  Dr.  N.  Luccock  and  Dr.  F.  W.  Luce. 
GERMAN  M.  E. — Rev.  w.  L.  Voelkner  and  Rev.  Wm.  Schutz. 

GERMAN  EVANGELICAL — Rev.  Henry  Walser,  Rev.  Paul  Pfeiffer  and  Mr.  Franz 
Hackemeier. 

GERMAN  EVANGELICAL  LUTHERAN— Rev.  Chas.  Obermeyer,  Mr.  Martin  Tir- 
menstein  and  Rev.  J.  Bernthal. 

PRESBYTERIAN — Dr.  S.  C.  Palmer,  Rev.  Chas.  Stelzle,  Rev.  Chas.  L.  Chalfant 
and  Dr.  F.  L.  Ferguson. 

PRESBYTERIAN,  SOUTH— Rev.  J.  Layton  Mauze  and  Rev.  J.  T.  Boyer. 

UNITED  PRESBYTERIAN— Dr.  A.  M.  Campbell,  Rev.  J.  W.  Ashwood  and  Mr. 
W.  J.  Johnston. 

REFORMED— Rev.  M.  M.  Pearce  and  Mr.  R.  K.  Barkley. 

REFORMED — Rev.  J.  C.  Horning,  Mr.  W.  1.  Horstmeier  and  Mr.  W.  D.  Isenberg. 
JEWISH — Rabbis  Dr.  Leon  Harrison,  Dr.  Samuel  Sale,  Dr.  J.  H.  Messing  and 
M.  Spitz. 

CUM.  PRESBYTERIAN— Dr.  B.  P.  Fullerton,  Rev.  Taylor  Bernard  and  Mr.  J.  M. 
Patterson  * 

ENGLISH  LUTHERAN— Dr.  Mosheim  Rhodes  and  Mr.  L.  C.  Stumpf. 
UNITARIAN— Rev.  John  W.  Day. 

SWEDENBORGIAN — Rev.  S.  C.  Eby. 

Y.  M.  C.  A.— Mr.  Geo.  T.  Coxhead  and  Judge  Selden  P.  Spencer. 

S.  S.  UNION— Mr.  Hobart  Brinsmade,  Mr.  R.  L.  Gurney  and  Mr.  C.  C.  Nicholls. 
C.  E.  UNION -Mr.  J.  I.  McClelland. 

Epworth  league,  South— Mr.  A.  E.  Whitaker. 

EPWORTH  LEAGUE,  NORTH— Mr.  Chas.  King. 

B.  Y.  P.  U. — Mr.  E.  G.  Davis. 

AM.  S.  S.  UNION— Mr.  E.  B.  Stevenson. 


A  PROFITABLE  INVESTMENT 


1M  JERUSALEM  EXHIBIT  CO. 


<4  1 


f  t 

5  \ 


Organized  for  the  Purpose  of  Exhibiting  at  the  World’s 
Fair  (Louisiana  Purchase  Exposition)  to  be  held 
at  St.  Louis  in  1904,  a  reproduction  of 
the  Principal  Features  of 
/  C  ...  THE  CITY  OF  JERUSALEM 

— '  C  o\ 

"OO  L 

CAPITAL  STOCK,  ONE  MILLION  DOLLARS 


\  ? 

\ 

\  f 


\ 

\ 


Divided  into  One  Million  Shares  of  One  Dollar  Each 

’  ~i  Full  Paid  and  Non -Assessable 


GERMAN  I A  TRUST  CO. 

|  y0^^T, 


ST.  LOUIS,  MO. 


Estimated  Total  Paid  Attendance  at  the  Fair _ _ _ _  20,000,000 

Estimated  Paid  Attendance  to  Jerusalem  (one-third) _ _ _  6,600,000 

Receipts  from  Admissions  at  50  cents _ _ _ _ $  3,300,000 

Receipts  from  Sale  of  Stock _ _  _  1,000,000 

Receipts  from  Restaurants  _ _  _I_  _ _ _  100,000 

Receipts  from  Sales  of  Souvenirs _ _ _ _  200,000 

Receipts  from  Camel  and  Mule  Privileges _ -J  _ _ _  50,000 

Receipts  from  Space  Rented  to  Bazaars _ _ _ _ 75,000 

Total  Estimated  Receipts.-! _ _ _  _  $  4,725,000 

Cost  of  Construction  and  Maintenance _  $1,400,000 

Percentage  to  Exposition  Go.  for  Concession _ ..  825,000  2,225,000 

Net  Returns.  1- _ _ _ _  2,500,000 


THUS  RETURNING  TO  INVESTORS  THEIR  ORIGINAL 
INVESTMENT  AND  A  PROFIT  OF  ONE  HUNDRED 

AND  FIFTY  PER  CENT 


JERUSALEM 


JIT  THE 

St.  Louis  World’s  Fair 


m 


]HE  grandest  of  all  World’s  Fairs  will  be  held  at  St.  Louis  in  1904,  and  one 
of  its  sights  of  surpassing  interest  will  be  a  reproduction  of  the  principal 
features  of  the  Holy  City  of  Jerusalem. 

To  the  Jerusalem  Exhibit  Co.  has  been  alloted  a  space  covering  ten  acres  in 
area.  The  surface  of  this  allotment  will  be  arranged  to  conform  to  the  topog¬ 
raphy  of  the  City  of  Jerusalem,  and  will  be  surrounded  by  a  faithful  reproduction 
of  the  walls  of  the  city.  The  entrance  to  the  exhibit  will  be  through  exact  copies 
of  the  several  gates  of  the  city,  and,  inside,  the  visitor  will  see  its  buildings, 
bazaars,  shops,  streets  and  homes  faithfully  reproduced,  and  hundreds  of  its  actual 
inhabitants  walking  its  streets,  following  their  customary  avocations  and  living 
the  daily  life  of  the  city. 

Sentiment,  and  a  desire  to  view  the  places  of  historic  and  traditional  interest  of 
this  most  famous  of  all  cities,  will  prompt  many  to  become  subscribers  to  the  stock 
of  this  company  and  thus  insure  the  success  of  the  undertaking.  The  object  of 
this  prospectus,  however,  is  to  demonstrate  the  great  value  of  this  stock  as  a  safe 
and  very  profitable  investment. 

The  paid  admissions  to  the  Columbian  Exposition  at  Chicago  in  1893  aggre¬ 
gated  twenty-one  million.  This  exposition  was  held  in  a  year  of  great  depression, 
depreciation  in  values  and  a  financial  stringency  which  was  felt  in  a  greater  or  less 
degree  by  almost  every  citizen  of  the  United  States. 

At  St.  Louis  the  area  will  be  more  extended,  the  buildings  will  be  larger,  the 
amount  of  money  expended  will  be  much  greater  than  was  expended  at  Chicago; 
furthermore,  the  experience  gained  in  handling  expositions  during  the  last  ten 
years  will  result  in  the  expenditure  of  the  money  for  the  St.  Louis  Exposition  to 
much  greater  advantage  than  at  former  World’s  Fairs. 

The  approximate  cost  of  the  St.  Louis  Exposition  is  forty  million  dollars. 
The  United  States  Government  will  have  a  wonderful  exhibit,  for  which  $848,000 
has  been  appropriated  by  Congress  in  addition  to  the  five  million  granted  for  the 
general  purposes  of  the  Fair. 

An  idea  of  the  grandeur  of  the  undertaking  can  be  gained  from  the  size  of 
some  of  the  buildings  devoted  to  the  purposes  of  the  Fair.  The  Manufactures 
Building  will  cover  fourteen  acres;  Varied  Industries  Building,  fourteen  acres; 
Machinery  Building,  twelve  acres;  Transportation  Building,  fifteen  acres;  Agri¬ 
cultural  Building,  twenty  acres,  etc.,  etc. 

The  Exposition  will  be  one  of  processes  as  well  as  products.  It  will  be  a 
wonderful  place  to  see  the  ‘‘wheels  go  ’round.”  Most  remarkable  landscape 
effects  are  planned.  There  will  be  beaut  ful  fountains,  flowers,  shrubs  and  trees; 
hundreds  of  groups  of  costly  original  statuary,  bewildering  electrical  effects  on 
grounds  and  buildings — in  fact,  the  wildest  dream  of  the  imagination  can  hardly 
picture  what  the  citizens  of  the  great  City  of  St.  Louis  have  in  store  for  the  visitors 


—5— 


in  1904  on  the  1,200  acres  of  ground  which  have  been  set  aside  for  this  display 
— more  than  double  the  area  devoted  to  the  Columbian  Exposition  at  Chicago 
in  1893. 

Located  in  the  very  heart  of  this  magnificent  expanse  will  be  the  reproduction 
of  the  Holy  City.  Appreciating  the  great  interest  which  this  attraction  would 
arouse,  the  Directors  of  the  Exposition  have  granted  to  the  Jerusalem  Exhibit  Co. 
a  site  considered  the  most  advantageous  of  all  sites— the  center  and  apex  of  the 
wonderful  Exposition  picture,  which  will  strike  visitors  as  a  vision  and  a  dream, 
and  not  as  a  reality. 


The  Plan  of  the  Exhibit 


Area 

It  will  cover  a  space  approximating  ten  acres  in  extent. 

Topography 

The  contour  of  this  city  will  be  faithfully  reproduced ;  hills,  valleys,  pools  and 
streams  will  be  found  as  we  read  of  them  and  as  they  will  be  found  to  exist  to-day 

in  the  far-off  city  and  its  environs. 

•  /  *«  -  ' 

Enclosure 

The  entire  space  will  be  enclosed  with  a  reproduction  of  the  wall  of  Jerusa¬ 
lem,  with  its  various  gates  duplicated,  and  which  will  be  the  entrance  to  the 
exhibit. 

Special  Features 

All  who  have  ever  read  about  or  heard  of  Jerusalem  have  one  or  more  places 
in  mind  which  to  them  are  the  most  interesting  spots,  and  toward  which  they 
would  first  direct  their  steps  should  they  visit  the  city  itself.  The  aggregate 
of  these  will  form  the  principal  features  of  this  display.  Among  others  there 
will  be— 

The  Cliurcli  of  the  Holy  Sepulchre 

This  is  the  spot  to  which  most  of  the  tourist  pilgrims  wend  their  way  im¬ 
mediately  upon  their  arrival  in  Jerusalem.  It  is  a  vast  collection  of  churches, 
chapels  and  shrines  in  which  are  gatherered  together  not  less  than  thirty-seven 
alleged  holy  places. 

The  Temple 

What  is  generally  known  as  the  Temple  area  is  officially  termed  the  Haram 
es  Sherif  (the  Noble  Sanctuary).  The  Haram  is  one  of  the  four  holy  places  of 
the  Mohammedans.  The  other  mosques  are  those  of  Mecca,  Medina  and  Hebron. 
The  principal  building  in  this  area  is  the  Dome  of  the  Rock  (Kubbet  es  Sakhra). 
This  beautiful  octagonal  mosque  stands  on  a  raised  platform  in  the  very  center  of  the 
Haram.  It  is  supposed  to  be  built  on  the  site  of  the  Herodian  Temple.  The 


—6— 


PEV  JOHN W PAY 


JUDGE  SELDEN  P. SPENCER 


A.E.WH1TAKER. 


GEO  T.  COX  HEAD 


REV.  BR.C.H.  BRIGGS 


W.  J.  JOHNSTON 


REV  DR.M.  BURNHAM 


REV  PR  EP  FULLERTON,  j 


REV.  SAMUEL  l.UNDSAY.  Seew™*-. 


REV  DRW. DmiM0RE.?««i3£HT 


REV.  HENRY  WALSER 


REV  DR  W  E  MCMURRY. 


REV  FR.D.S.  PHELAN. 


REV.  DR.FRANKW.LUCE, 


C.C.NICHOLLS 


REV  PAUL  PFEIFFER 


J.1.MCCLELLAND, 


PHOTOS  BY  OLIVE  STUDIO 

ADVISORY  BOARD  OF  THE  JERUSALEM  EXHIBIT  CO. 


great  rock  (Sakhra)  is  exactly  in  the  center.  Innumerable  traditions  are 
•  associated  with  this  remarkable  rock.  It  is  on  its  summit  that  Melchisedek 
offered  sacrifices.  Here  it  is  that  Abraham  prepared  to  sacrifice  Isaac;  here  Jacob 
saw  the  ladder  which  led  to  heaven,  and  here  is  the  site  of  the  altars  of  the 
Temples  of  Solomon,  Zerubbabel  and  Herod.  A  most  interesting  feature  of  this 
display  to  members  of  the  Masonic  Order,  will  be  a  reproduction  of  Solomon’s 
Quarries. 

Solomon’s  Stables 

Underneath  the  Temple  are  the  vaults  popularly  known  as  Solomon’s  stables. 
These  vaults  were  used  by  the  Crusaders  as  stables;  and  it  is  here  that  it  is 
conceded  that  Solomon’s  palace  stood  at  the  southeastern  corner  of  the  Tem¬ 
ple  area. 

The  Golden  Gate 

This  is  a  beautiful  gateway  on  the  east  side.  There  is  very  little  known  of 
its  history,  but  antiquarians  seem  agreed  that  much  of  it  is  from  the  fifth  century. 
The  two  isolated  columns  in  the  interior  of  the  portal  are  said  by  Moslem  tradition 
to  have  been  brought  by  the  Queen  of  Sheba  to  Solomon. 

The  Via  Dolorosa 

This  is  the  famous  street  which  is  to  Christian  visitors  to  Jerusalem  the  one 
street  of  supreme  interest.  It  is  the  traditional  route  traversed  by  Christ  on  the 
way  to  the  cross.  It  has  fourteen  “stations.”  Of  his  route  it  has  been  said, 
“No  one  can  traverse  its  curious  zigzags  and  look  at  its  ‘holy  places’  with  indif¬ 
ference,  as  it  is  sacred  with  the  tears  of  many  generations  of  pilgrims,  who,  ac¬ 
cording  to  their  faiths,  strove  to  follow  in  the  footsteps  of  the  Lord.” 

Visitors  will  begin  their  pilgrimage  along  this  Via  Sacra  at  the  first  of  the 
fourteen  stations.  These  are  all  indicated  by  tablets,  the  first  being  the  Chapel 
of  the  Flagellation  opposite  the  old  Serai  (Pilate’s  Judgment  Hall).  The  second 
station,  “The  place  of  the  binding  of  the  cross,”  is  close  to  the  steps  of  the  old 
Serai. 

Before  the  visitors  reach  the  third  station  they  will  pass  under  the  pic¬ 
turesque  Ecce  Homo  arch.  Probably  no  holy  site  in  Jerusalem  has  been  more 
frequently  sketched  or  photographed  than  this  ruin.  It  is  thought  to  have  been 
a  Roman  triumphal  arch  of  the  time  of  Hadrian,  but  it  has  been  frequently  re¬ 
stored.  Close  by  is  the  convent  of  the  Sisters  of  Zion.  A  broken  column  marks 
the  third  station,  where  Christ  is  said  to  have  fallen  exhausted  by  the  weight  of 
the  cross.  So  the  visitor  will  proceed  until  the  entire  route  is  covered  and  the 
fourteen  stations,  each  of  which  has  some  traditional  historical  association,  are 
passed.  The  last  five  of  the  stations  are  within  the  walls  of  the  Church  of  the 
Holy  Sepulchre. 

The  Mount  of  Olives 

This  is  the  spot  where  the  visitor  finds  a  pleasant  refuge,  and  is  a  most  im¬ 
pressive  place  of  interest,  and  few  will  deny  that  to  visitors  to  Jerusalem  it  is  also 
the  mo’st  pleasing.  It  is  here  that  the  visitor  escapes  the  multiplicity  of  more  or 
less  fictitious  “holy  sites,”  the  disputes  not  only  between  Moslem  and  Christian, 
but  also  the  bitter  rivalries  between  the  Greek  and  Roman  Catholic  Churches. 
Here,  after  leaving  the  headquarters  of  gorgeous  mechanical  ritual  and  ecclesiasti- 


—9 


cal  strife,  he  follows  in  the  actual  footsteps  of  our  Lord  when  he  walked  in  the 
olive  groves  with  his  disciples.  Of  all  the  changes  which  have  taken  place  in 
the  physical  features  of  Jerusalem  in  the  past  centuries,  it  is  believed  that  the 
physical  features  of  the  Mount  of  Olives  have  scarcely  changed  at  all  since  the 
time  of  Christ,  a  fact  which  naturally  adds  greatly  to  the  interest  of  this  walk. 

The  Garden  of  Getlisemane 

Following  closely  the  original  this  garden  will  be  an  enclosed  space,  about 
one-third  of  an  acre,  surrounded  by  a  wall.  One  cannot  say,  with  the  exact  pre 
cision  demanded  by  the  scientific  explorer,  whether  this  was  the  Greek  garden 
adjoining  which  is  the  actual  spot  where  Christ  was  betrayed,  but  at  all  events  it 
is  hallowed  with  a  continuous  tradition  of  some  sixteen  centuries. 

The  garden  will  be  laid  out  in  flower  beds  and  carefully  fenced  and  walled  in, 
closely  imitating  the  original. 

The  Jews’  Wailing  Place 

This  remarkable  spot,  which  on  every  Friday  afternoon  or  Saturday  morning 
is  frequented  by  a  number  of  Jews,  men  and  women  of  all  ages  and  from  all  coun¬ 
tries,  pale,  deformed  and  sad,  will  be  reproduced  in  all  its  picturesqueness.  Tothe 
thoughtful,  the  sight  of  the  Jews  who  are  found  there  weeping,  chanting  between 
penitential  sobs  portions  of  the  prophetic  writings,  is  a  touching  and  prophetic 
one;  with  tears  running  down  their  cheeks,  kissing  the  stones,  thrusting  their 
faces  into  the  chinks  of  the  wall  and  fondly  resting  their  heads  against  it,  they 
acknowledge  their  sins  and  the  sins  of  their  nation,  and  beseech  the  Almighty  for 
pardon  and  ask  that  their  once  holy  and  beloved  House,  of  which  this  Wailing 
Place  is  part  of  the  western  wall,  may  be  quickly  rebuilt. 

The  foregoing  are  but  a  few  of  the  features,  any  one  of  which  would  doubtless 
attract  the  proportion  of  visitors  to  the  exhibit  on  which  our  estimates  are  based, 
but  taken  jointly,  they  will  form  such  an  attraction  as  will  prove  an  irresistible 
magnet  to  certainly  one-half  of  the  World’s  Fair  visitors,  and  consequently  prove 
to  increase  the  earnings  of  the  company  far  beyond  the  estimate. 

The  display , will,  in  short,  be  Jerusalem  itself.  It  is  intended  that  thefe  shall 
be  at  least  three  hundred  natives  to  make  the  scene  realistic.  When  the  visitor 
enters  the  gates  of  the  city  he  shall  be  made  to  feel  as  though  he  were  in  actual 
Jerusalem,  with  its  streets,  bazaars,  buildings  and  people  forming  a  picture  of 
supreme  interest  to  those  who  have  never  been  there  and  surprisingly  familiar  to 
those  who  have.  There  will  be  peasant  women  who  will  vend  from  native  baskets 
the  luscious  oranges,  lemons,  dates  and  grapes  which  so  attracted  the  spies  of 
Israel.  These  peasants  will  be  seen  in  their  tattered,  yet  picturesque,  garments. 
The  native  merchant  will  offer  you  from  his  bazaar  such  goods  as  he  sells  the 
Frank  from  across  the  seas,  and  unless  he  looks  far  beyond  the  confines  of  the 
street  where  his  shop  is  located,  he  will  see  nothing  unfamiliar  to  his  eyes.  There 
will  be  Bedouins  from  the  desert,  with  their  camel’s  hair  fillets,  bound  round  their 
heads,  native  Christians  in  blue  dresses  and  embroidered  veils,  Copts,  Moslems, 
Turks  and  priests. 

There  is  one  feature  of  this  display  which  will  be  insisted  upon  by  the  man¬ 
agement,  and  that  is,  that  it  shall  be  free  from  anything  which  will  in  the  least 
detract  from  its  dignity  and  solemnity.  The  features  which  have  been  so  promi¬ 
nent  in  so-called  Oriental  displays  exhibited  in  late  years  will  be  conspicuous  by 
their  absence.  Everything  possible  will  be  done  to  give  an  educational  value  to 
the  exhibit. 


-10- 


REVJH.  MESSING 


REVM.M.PEARCE 


LC.  STUM  PE 


REV  DR.  JAMES  W.  LEE 


HOBART  BRIWSHADE.  1 


REV.  OR.  S.C.  PALMER 


j  REV! DR.  H  G.  HENDERSON 


REV  DR,  WM.M.  JONES. 


REV  TAYLOR  BERNARD. 


REV.J.K.BRfeNNAM 


REVJ.C.HORN1NG 


CHAS.  KINO 


REV  CHAS.  L.CHALEANT 


REV  DR. A.M .  CAMPBELL 


PHOTOS  BY  Olive  STUDIO 

ADVISORY  BOARD  OF  THE}  JERUSALEM  EXHIBIT  CO. 


Management 


The  efficient  management  of  the  enterprise  is  assured  by  the  selection  of  a 
board  of  directors  composed  of  successful  business  men  identified  with  leading 
financial  and  mercantile  institutions  of  the  City  of  St.  Louis. 

Advisory 

The  Board  of  Directors  will  have  the  benefit  of  the  advice  of  some  of  the  lead¬ 
ing  authorities  in  Oriental  matters  in  the  world,  among  them  some  leading  pastors 
of  the  various  denominations  of  Christians,  whose  counsel  and  guidance  will  te 
sought  in  the  preparation  and  management  of  this  enterprise. 

General  Manager 

The  important  position  of  general  manager  will  be  filled  by  Mr.  Alex.  Konta, 
of  .St.  Louis,  Mo.,  who,  by  frequent  visits  to  the  City  of  Jerusalem,  has  become  inti¬ 
mately  familiar  with  its  various  features,  who  speaks  the  native  languages  spoken 
there,  who  is  thoroughly  conversant  w  ith  Oriental  customs  and  manners,  and 
whose  intimate  acquaintance  with  high  Turkish  officials  at  Jerusalem  and  Con¬ 
stantinople  will  secure  for  this  exhibit  such  features  as  could  only  be  obtained  by 
official  sanction  and  which  have  never  heretofore  been  made  a  part  of  Oriental 
displays. 

Special  Features 

Arrangements  are  being  made  which  will  insure  to  the  enterprise  the  co-opera¬ 
tion  of  Madame  Lydia  M.  von  Finkelstein  Mountford,  to  be  present  during  the 
entire  period  of  the  Fair,  and  deliver  daily  in  the  streets  of  Jerusalem  her  wonderful 
lectures  on  picturesque  Palestine  and  its  people.  Those  who  have  heard  Madame 
Mountford  lecture  in  this  country  during  the  past  few  years  need  no  intro¬ 
duction  to  her.  Her  lectures  are  accurate,  instructive  and  interesting  illustrations 
of  Oriental  life.  She  was  born  and  brought  up  in  Jerusalem,  has  a  commanding 
presence,  is  an  eloquent  speaker  and  is  a  marvelous  word  painter.  Her  lectures  v 
heretofore  have  been  given  in  churches  and  halls,  where  she  was  able  with  costume 
effects  and  other  limited  accessories,  to  give  only  a  suggestion  of  the  real  Oriental 
pictures,  but  even  under  such  adverse  conditions  the  people  of  Palestine  lived, 
moved  and  had  their  being  in  the  presence  of  the  auditors,  but  with  such  surround¬ 
ings  as  she  will  have  in  this  Jerusalem  exhibit,  her  daily  lectures  will  be  of  most 
thrilling  interest. 

Many  visitors  to  Jerusalem— in  fact,  it  is  claimed  by  those  who  know,  the 
preponderating  majority  of  visitors  to  Jerusalem— get  only  a  superficial  acquaint¬ 
ance  with  the  city,  and  fail  to  have  impressed  upon  their  minds  the  significance  of 
the  many  things  they  see.  A  view  of  the  most  interesting  places  is  denied  them. 
This  is  due  to  several  reasons:  The  average  tourist  has  but  a  limited  time  to  spend 
in  Jerusalem,  and  as  a  rule  depends  upon  an  ignorant  dragoman  or  guide  for  infor¬ 
mation,  who  but  imperfectly  understands  the  language  of  the  visitor,  and,  even 
were  he  disposed  to  do  so,  is  not  fitted  by  nature,  education  or  religious  training  to 
comprehend  the  full  significance  of  the  scenes  which  to  him  have  grown  ordinary 
by  constant  contact  with  them. 

For  the  purposes  of  this  exhibit  arrangements  will  be  made  with  high  Turkish 
government  officials,  Moslems,  Armenian  and  Jewish  priests  and  functionaries,  to 
permit  a  display  and  a  reproduction  of  many  things  which  thousands  of  visitors  to 
Jerusalem  have  never  seen.  Lecturers  and  guides  will  be  on  the  ground,  men  and 


13 


women  of  education  and  experience,  to  point  out  the  various  features  and  explain 

them  not  only  from  the  standpoint  of  their  history  and  construction,  but  also  from 
the  standpoint  of  their  traditional  and  scriptural  significance.  There  are  many 

scriptural  passages,  the  full  significance  of  which  has  never  dawned  upon  even 
close  Bible  students  until  they  have  become  conversant  with  the  architecture, 
topography,  products  and  other  features  of  the  Holy  Land  and  the  manners  and 
habits  of  the  people  residing  there.  It  is  a  remarkable  fact  that  Palestine  has 
changed  but  little  since  the  days  of  Christ,  and  in  some  respects  but  little,  if  any, 
since  the  days  of  Abraham.  This  will  be  vividly  impressed  upon  the  visitor  to 
the  Jerusalem  exhibit  by  seeing  the  natives  among  native  surroundings- the  Jew¬ 
ish  rabbi  couducting  the  ceremonials  of  his  religion  in  a  synagogue  which  will  be 
a  reproduction  of  the  one  in  which  he  conducts  the  worship  at  Jerusalem;  Moslem 
priests  in  their  mosques;  these  to  be  brought  from  Jerusalem,  and  not  going 
through  a  merely  imitation  ceremony,  but  conducting  the  actual  ceremony  with 
their  own  people  in  attendance,  and  on  great  feast  and  festival  days,  conducting, 
with  all  their  grandeur  and  impressiveness,  the  ceremonials  which  are  so  prominent 
a  feature  in  the  observance  of  these  occasions. 

The  visitor  will  not  only  be  an  onlooker,  as  he  is  in  the  City  of  Jerusalem 
itself,  with  only  a  vague  conception  of  what  it  all  means,  but  it  will  be  thoroughly 
explained  to  him,  enabling  him  to  grasp  its  full  significance  in  every  respect. 

Plans  and  arrangements  are  already  being  made  by  Sunday-schools  to  attend 
the  Fair  in  a  body,  chiefly  for  the  great  benefit  and  advantage  to  be  derived  from  a 
visitto  the  Jerusalem  exhibit.  A  day  spent  here  under  the  guidance  of  competent  in¬ 
structors,  who  will  be  constantly  at  hand,  will  give  Sunday-school  scholars  and 
teachers  a  more  vivid  and  lasting  impression  of  hundreds  of  Bible  texts  than 
months  of  study  in  the  class  room. 


-14- 


JERUSALEM  AT  Til 

’  i 

THE  HOLY  CITY  TO  BE  REPRODUCED  \\ 


IN  1904 


! 


IE  NEW  JERUSALEM 


g 

ESBWBt 


I**,/* 


\ 


✓ 


V 


St, 


,  \ 


K?  - 


■ 


*  \ 

Estimated  Revenue 


The  expectation  that  the  paid  admissions  at  St.  Louis  will  exceed  those  at 
Chicago  in  1893  (twenty-one  millions)  is  not  an  unreasonable  one. 

Supposing  that  only  twenty  millions  of  people  attend,  how  many  of  these 
people  would  be  interested  in  the  Jerusalem  Exhibit  sufficiently  to  visit  it?  The 
question  can  best  be  answered  by  asking  it  of,  say,  ten  people  of  one’s  acquaint¬ 
ance.  Taking  the  answers  as  indicative  of  the  probable  number  of  visitors  to  the 
proposed  exhibit,  it  will  be  found  that  from  75  to  90  per  cent  of  the  total  attend¬ 
ance  at  the  Fair  would  want  to  see  Jerusalem. 

To  be  entirely  conservative,  let  the  percentage  be  placed  at  33^3  per  cent — in 
other  words,  if  one  out  of  every  three  people  who  attend  the  Fair  would  visit  the 
Jerusalem  Exhibit  we  have  the  following  financial  showing: 

Estimated  total  paid  attendance  at  Fair - _ - 20,000,000 

Estimated  paid  attendance  to  Jerusalem  (one-third)---  6,600,000 


$3,300,000 

1,000,000 

100,000 

200,000 

50,000 

75,000 


Total  estimated  receipts - $4,725,000 

Cost  of  construction  and  maintenance - $1,400,000 

Percentage  to  Exposition  Company  for  con¬ 
cession  -  825,000  2,225,000 


Net  returns -  $2,500,000 

The  capital  stock  of  the  company  is  One  Million  Dollars,  divided  into 
1,000,000  shares  of  one  dollar  each.  The  above  showing  assures  to  stockholders 
the  return  of  their  money  and  a  profit  of  nearly  200  per  cent  on  the  investment. 

This  is  only  a  partial  return  which  may  be  expected  of  this  investment.  It  is 
intended  to  construct  this  Jerusalem  exhibit  in  such  a  manner  as  to  permit  of  its 
being  taken  down  and  transported  to  other  places.  At  the  close  of  the  Fair  it  is 
the  purpose  to  reproduce  this  exhibit  in  the  largest  cities  in  the  United  States, 
Europe  and  Australia,  where  it  will  undoubtedly  prove  such  a  great  attraction  as  to 
insure  continuously  large  returns  to  the  stockholders.  It  is  the  kind  of  attraction 
which  need  fear  no  competition.  No  traveling  exhibit  could  afford  to  be  prepared 
on  such  a  tremendous  scale  unless  the  return  of  the  original  investment  could  be 
assured  to  the  stockholders  promptly,  as  will  be  the  case  in  the  St.  Louis  Exposi¬ 
tion;  so  an  investment  in  the  stock  of  this  Company  will  be  returned,  together  with 
large  profits,  immediately  at  the  close  of  the  St.  Louis  Exposition,  and  will  prove  a 
constant  source  of  income  to  the  stockholders  for  many  years  to  come. 

In  taking  as  a  basis  for  estimated  revenue  from  the  Jerusalem  Exhibit,  the  paid 
attendance  at  the  Chicago  Exposition,  20,000,000,  we  are  undoubtedly  figuring  on 
a  conservative  basis.  Since  that  time  the  population  of  the  country  has  increased 


Receipts  from  admissions  at  50  cents  — 

“  “  sale  of  stock - 

“  “  restaurants - 

“  sales  of  souvenirs - 

camel  and  mule  privileges 
“  “  space  rented  to  bazaars-- 


-19— 


many  millions,  and  the  country  at  large  is  in  a  much  more  prosperous  condition. 
In  addition  the  World’s  Fair  at  St.  Louis  is  twice  the  size  of  the  Chicago  Exposition 
and  will  be  upon  a  much  more  magnificent  scale.  It  stands  to  reason,  therefore, 
that  the  paid  attendance  at  the  World’s  Fair  is  almost  certain  to  be  30,000,000. 

In  our  estimate  we  have  figured  that  the  paid  attendance  upon  the 'Jerusalem 
Exhibit  will  be  one-third  that  of  the  paid  attendance  upon  the  World’s  Fair,  which 
is  undoubtedly  too  low.  It  is  the  judgment  of  some  of  the  most  conservative  busi¬ 
ness  men  of  St.  Louis,  as  well  as  that  of  the  World’s  Fair  management,  that  nine 
people  out  of  ten  who  visit  the  Fair  will  visit  the  Jerusalem  Exhibit.  An  addi¬ 
tional  reason  for  this  conclusion  rests  upon  the  fact  that  there  will  be  a  different 
programme  for  each  day.  It  is  our  purpose  to  reproduce  the  entire  range  of  festival 
life  of  the  Holy  City,  and  one  day  the  visitor  will  witness  the  Mohammedan 
sacred  festival,  the  next  the  Easter  or  Christmas  festivities,  then  the  Coptic  and 
Armenian  festivals,  so  that  one  will  not  have  seen  Jerusalem  without  having 
visited  it  many  times. 

None  of  these  facts  have  been  taken  into  consideration  in  our  estimate  of 
Profit ,  and  the  probability  is  that  it  zvill  range  from  200%  to  300%  ,  rather  than 
150%  as  stated. 


20 


REV.  EDMUND  DUCKWORTH. 


MR .  FRANZ  HACKEMEIER. 


MR.R  .L.GUBNEY 


REV  DR.  PLFERGUSON 


REV'  W.L.VOELKNER 


MR  MARTIN  TtRMENSTEIN. 


REV  JOHN  L. BRANDT 


REV.  HOWARD  T CREE. 


HARRISON. 


REV  DR.  SAMUEL  SALE 


REV  DR  LI 


REV,  DR.  J.  H.  YOU  NO 


REV.  WM.  SHORT 


MB.  W.  B.  STEVENSON 


REV  DR  J.H.  GARRISON. 


REV  DR  J.C. ARMSTRONG 


REV  J.  LAYTON  MAUZE 


REV.  DR.J.TM.  JOHNSTON 


MR.W.D.EISENBERG 


JOHN.  PAUL  CHEW  J 


PHOTOS  BY  OLIVE  STUDIO 

ADVISORY  BOARD  OF  THE  JERUSALEM  EXHIBIT  CO. 


Resolutions  and  Commendatory  Letters 


White  House,  Washington,  January  16,  1903. 

MY  DEAR  Sir— I  have  received  through  you  a  communication  from  a  number 
of  bankers  of  St.  Louis  on  behalf  of  the  project  to  reproduce  at  the  coming  World’s 
Fair  the  City  of  Jerusalem,  this  communication  reading  as  follows: 

“The  undersigned,  bankers  of  St.  Louis,  consider  the  projected 
reproduction  of  the  City  of  Jerusalem,  by  the  Jerusalem  Exhibit 
Company,  one  of  the  grandest  and  most  interesting  and  commendable 
features  connected  with  the  World’s  Fair.  The  management  is  in 
the  hands  of  reliable  and  competent  business  men,  assisted  by  an 
Advisory  Board  consisting  of  pastors  of  the  churches  of  every 
denomination  in  the  city — Jews,  Catholics  and  Protestants — and  we 
cheerfully  recommend  the  scheme  to  the  favorable  consideration  of 
those  desiring  to  invest  in  such  an  enterprise.” 

You  express  your  great  interest  in  the  projected  movement,  and  feel  that  on 
many  accounts  such  a  movement  is  eminently  wise  and  will  not  only  do  material 
good  but  will  add  to  the  attractiveness  of  the  World’s  Fair. 

You  further  inform  me  that  this  movement  is  endorsed  by  the  several  ministers 
of  St.  Louis  without  regard  to  sect,  including  the  Catholics  and  Protestants,  and 
in  addition  the  Hebrew  rabbis;  as  also  the  representatives  of  the  Young  Men’s 
Christian  Association  and  all  similar  organizations -the  purpose  being  through 
this  movement  to  secure  prominence  to  the  religious  side  of  the  world’s  develop¬ 
ment  in  connection  with  this  World’s  Fair.  Of  course  such  a  purpose  has  my 
most  hearty  approval,  and  through  you  I  extend  my  most  cordial  good  wishes  to 
the  clergymen  and  business  men  of  St.  Louis  who  are  engaged  in  trying  to  bring 
this  movement  to  a  successful  conclusion. 

Sincerely  yours, 

THEODORE  ROOSEVELT. 

HON.  J.  R.  BURTON,  United  States  Senate. 

REV.  FRANK  G.  TYRRELL,  PASTOR  OF  MT.  CABANNE  CHRISTIAN 
CHURCH,  ST.  LOUIS,  says: 

To  Whom  it  May  Concern: 

“This  is  to  certify  that  I  have  personally  investigated  the  Jerusalem  Exhibit 
Company  and  its  plans  and  that  I  unqualifiedly  endorse  it.  I  sincerely  believe 
that  the  exhibit  of  this  company  will  exercise  a  powerful  influence  toward  the  ad¬ 
vancement  of  Christianity,  and  I  am  doing  everything  I  can  to  aid  this  great  en¬ 
terprise.  I  most  heartily  recommend  similar  action  on  the  part  of  every  person 
who  is  interested  in  the  uplifting  of  mankind.  Not  only  do  I  recommend  this 
company  for  the  great  good  it  will  do,  but  as  an  investment  as  well.  After  a  care¬ 
ful  study  of  the  company’s  estimates  I  firmly  believe  that  the  stock  of  this  com¬ 
pany  offers  one  of  the  best  investments  now  on  the  market,  whether  it  be  judged 
from  the  standpoint  of  safety  or  of  large  profit.  Everyone  with  whom  I  have  dis¬ 
cussed  this  undertaking  has  enthusiastically  endorsed  it,  and  I  believe  that  nine 
people  out  of  every  ten  that  visit  the  World’s  Fair  will  visit  the  exhibit  of  the 
Jerusalem  Company.” 


-23- 


REV.  W.  F.  MCMURRY,  PASTOR  CENTENARY  METHODIST 
CHURCH,  endorses  the  exhibit  as  follows: 

“After  personally  investigating  the  Jerusalem  Exhibit  Company  of  this  city, 

I  have  no  hesitancy  in  recommending  the  company  and  its  plans.  The  exhibit  of 
this  company  will  be  the  greatest  religious  exhibit  of  modern  times,  and  it  should 
have  the  hearty  co-operation  of  every  Christian  person.  Everyone  who  has  dis¬ 
cussed  the  matter  with  me  has  expressed  great  interest  in  the  exhibit  and  en¬ 
thusiastically  endorse  the  plans  of  the  company.  Our  leading  business  men  look 
upon  this  enterprise  with  approval  and  consider  its  stock  a  profitable  investment. 
I  shall  do  what  I  can  in  the  forwarding  of  this  company’s  plans.” 

FATHER  JAMES  T.  COFFEY,  OF  ST.  LOUIS,  expresses  his  approval 
as  follows: 

“After  investigating  the  Jerusalem  Exhibit  Co.  and  its  plans,  I  have  no 
hesitancy  in  endorsing  it  most  heartily,  I  believe  great  good  can  be  accomplished 
by  an  exhibit  of  this  kind,  and  I  am  doing  what  I  can  to  aid  this  great  undertak¬ 
ing.  All  who  have  discussed  the  subject  with  me  express  their  hearty  approval 
and,  judging  from  what  I  know,  I  believe  a  very  large  majority  of  those  who 
attend  the  World’s  Fair  will  visit  the  Jerusalem  Exhibit.  Our  best  business  men 
consider  this  exhibit  to  be  a  wonderful  money-maker  and  the  stock  of  this  com¬ 
pany  one  of  the  best  investments  now  in  the  market,  whether  judged  from  the 
standpoint  of  safety  or  of  large  profits.  I  recommend  the  hearty  co-operation  of 
every  person  interested  in  the  advancement  of  Christianity.” 

REV.  G.  A.  HOFFMANN  expresses  his  approval  as  follows: 

“I  havecarefully  investigated  the  Jerusalem  Exhibit  Company  and  its  plans  and 
I  most  heartily  endorse  it.  I  feel  that  every  preacher  and  every  Christian  man  and 
woman  should  give  this  company  their  hearty  support— for  the  good  such  an 
exhibit  would  do  for  the  cause  of  Christianity  cannot  be  estimated.  I  also  believe 
that  the  stock  of  this  company  is  a  safe  and  profitable  investment. 

Much  enthusiasm  is  being  manifested  by  those  who  have  investigated  the 
Jerusalem  Company,  and  it  is  highly  recommended  by  men  of  sterling  worth.  I 
believe  it  will  be  the  chief  drawing  card  of  the  World’s  Fair,  and  1  have  no  doubt 
the  stock  will  pay  200%  profit. 

It  is  a  worthy  enterprise  and  should  receive  the  support  of  worthy  people.  ” 

G.  A.  HOFFMANN. 

REV.  J.  C.  ARMSTRONG,  EDITOR  OF  THE  CENTRAL  BAPTIST , 
one  of  the  leading  Baptist  publications  of  the  country,  in  speaking  of  the  Jerusalem 
Exhibit,  says: 

“Every  person  can  see  in  a  moment  the  great  amount  of  good  to  be  accom¬ 
plished  by  a  faithful  reproduction  of  Jerusalem  at  the  World’s  Fair,  and  it  is  my 
opinion  that  nine-tenths  of  the  people  who  attend  the  World’s  Fair  will  not  leave 
without  paying  a  visit  to  the  Jerusalem  Exhibit.  Much  interest  and  enthusiasm 
has  been  aroused  in  the  Christian  world,  and  in  the  business  world  as  well,  and 
the  enterprise  is  heartily  endorsed  by  all  who  have  investigated  it.  Saying  noth¬ 
ing  of  the  great  benefit  to  the  cause  of  Christianity  that  such  an  exhibit  would 
most  certainly  give,  I  believe  that  the  stock  is  a  safe  investment  and  one  which 
will  pay  large  profits.  My  reason  for  recommending  the  Jerusalem  Exhibit  Co. 
and  its  plans  so  highly  is,  that  I  have  thoroughly  investigated  the  enterprise  and 
I  know  it  is  worthy  of  the  highest  commendation.” 


-24- 


St.  Louis,  Mo.,  Dec.  22,  1902. 


TO  WHOM  IT  MAY  CONCERN: 

The  undersigned.  Bankers  of  St.  Louis,  consider  the 
projected  reproduction  of  the  City  of  Jerusalem,  by  the  Jerusalem 
Exhibit  Company,  one  of  the  grandest  and  most  interesting  and  commend¬ 
able  features  connected  with  the  World's  Fair.  The  management  is  in  the 
hands  of  reliable  and  competent  business  men,  assisted  by  an  Advisory 
Board  consisting  of  Pastors  of  the  churches  of  every  denomination  in  the 
city,  Jews ,* Catholics  and  Protestants,  and  we  cheerfully  recommend 
the  scheme  to  the  favorable  consideration  of  those  desiring  to  invest  in 
such  an  enterprise. 


OLIVE  STREET  BANK. 

Third  National  Bank, 


MISSOURI  TRUST  WANT, 


Of  ST 


vthtrv'Cpmmerdal  and  Savings  Bank 


cz^J 


SBEMANI R  TRUST  CO. 


Fourth  National  jknk  of  St.Louis. 


The  Nat’ I  Bank  of  Commerce  in  Sjflouis. 


MANCHESTER  BANK  OF  ST.  LOUIS* 

jUU^v  ?.  ft-  (^L 


—25— 


The  following  resolution  was  passed  at  recent  MINISTERS’  MEETINGS  OF 
THE  CONGREGATIONAL,  METHODIST  EPISCOPAL,  BAPTIST,  METH¬ 
ODIST  EPISCOPAL  (SOUTH),  CHRISTIAN  AND  PRESBYTERIAN 
CHURCHES  IN  ST.  LOUIS: 

Resolved ,  That  we  learn  with  pleasure  of  the  plan  to  reproduce  the  City  of 
Jerusalem  in  connection  with  the  World’s  Fair,  and  that  we  heartily  endorse  the 
project  and  promise  such  co-operation  as  we  may  be  able  to  give  in  our  respective 
spheres. 

On  the  27th  of  August,  a  resolution  endorsing  the  project  to  reproduce  the 
City  of  Jerusalem  at  the  World’s  Fair  was  passed  at  the  convention  of  the  Mis¬ 
souri  State  Sunday-school  Association. 

The  resolution  reads  as  follows: 

WHEREAS,  We  have  learned  with  pleasure  of  the  plan  to  reproduce  the  City 
of  Jerusalem  at  the  World’s  Fair  in  St.  Louis;  and, 

WHEREAS,  We  firmly  believe  that  such  an  exhibit  will  be  of  inestimable 
value  to  Sunday-school  workers  and  Bible  students  because  of  the  educational 
features;  and, 

WHEREAS,  We  feel  that  such  an  exhibit  will  have  a  beneficial  effect  upon  the 
Fair  itself  by  counteracting  to  some  extent  influences  of  the  “Midway”  sort; 
therefore,  be  it 

Resolved ,  That  we,  as  members  of  the  Missouri  Sunday-school  Association, 
in  convention  assembled,  do  heartily  commend  the  plan  to  reproduce  the  City  of 
Jerusalem  at  the  World’s  Fair  in  1904. 

At  Quincy,  Ill.,  on  September  6th,  the  following  resolutions  were  passed  by 
THE  ST.  LOUIS  GERMAN  CONFERENCE  OF  THE  METHODIST 
EPISCOPAL  CHURCH,  after  the  project  had  been  thoroughly  explained  and 
favorably  commented  upon  by  Bishop  Vincent,  of  New  York: 

WHEREAS,  We  have  heard  with  pleasure  of  the  plan  to  reproduce  the  City  of 
Jerusalem  at  the  World’s  Fair  in  St.  Louis;  and, 

WHEREAS,  We  are  of  the  opinion  that  such  an  exhibit  will  be  very  beneficial 
to  all  Bible  students  and  church  workers;  therefore,  be  it 

Resolved ,  That  we,  the  members  of  the  St.  Louis  German  Conference  of  the 
Methodist  Church,  do  heartily  endorse  the  plan,  and  recommend  its  adoption  by 
the  World’s  Fair  Company. 

At  Chillicothe,  Mo.,  September  3d  to  8th,  at  the  meeting  of  the  MISSOURI 
ANNUAL  CONFERENCE  OF  THE  METHODIST  EPISCOPAL  CHURCH 
(SOUTH),  the  following  resolutions  were  passed: 

To  the  Bishop  and  Members  of  the  Missouri  Annual  Conference: 

DEAR  BRETHREN— The  attention  of  your  board  having  been  called  to  a 
proposition  to  reproduce  the  City  of  Jerusalem  in  connection  with  the  World’s 
Fair  in  St.  Louis,  in  1904,  we  submit  the  following  resolution: 

WHEREAS,  We  have  learned  with  pleasure  of  the  plan  to  reproduce  the  City 
of  Jerusalem  at  the  World’s  Fair  in  St.  Louis;  and, 

WHEREAS,  We  firmly  believe  that  such  an  exhibit  will  be  of  inestimable 
value  to  all  Christian  people,  and  especially  those  working  in  the  Sunday-schools, 
because  of  its  educational  features;  therefore,  be  it 

Resolved ,  That  we,  the  members  of  the  Missouri  Conference  of  the  M.  E. 
Church  (South),  do  heartily  commend  the  plan  to  reproduce  the  City  of  Jerusalem 
at  the  World’s  Fair  in  St.  Louis  in  1904. 

W.  N.  HARTSHORN,  BOSTON,  CHAIRMAN  EXECUTIVE  COM¬ 
MITTEE,  INTERNATIONAL  SUNDAY-SCHOOL  CONVENTION,  says: 
“Your  favor  of  October  10th  received.  Certainly  I  most  cordially  approve  and 
commend  the  plan  as  outlined  by  the  Jerusalem  Exhibit  Company  and  it  will  be 
an  added  reason  why  I  shall  wish  to  attend  the  St.  Louis  Fair  in  1904.” 


-26- 


THE  REV.  E.  MORRIS  FERGUSON,  GENERAL  SECRETARY  OF 
THE  NEW  JERSEY  SUNDAY-SCHOOL  ASSOCIATION,  says:  “Singularly 
enough,  the  Sunday-school  forces  recently  in  convention  at  Denver  have  resolved, 
and  the  resolutions  will  probably  prevail,  to  hold  the  next  great  World’s  Sunday- 
school  Convention  in  the  actual  City  of  Jerusalem,  probably  in  May,  1904.  The 
advertising  of  this  occasion  will  reach  several  million  scholars  and  teachers  in  the 
United  States  and  Canada,  to  say  nothing  of  the  rest  of  the  world.  Of  the  great 
number  who  will  hear  of  this  gathering  and  long  to  attend,  not  more  than  six  or 
eight  hundred,  at  the  outside,  will  be  actually  aWe  to  go,  and  at  least  a  hundred 
thousand  Bible  students,  whose  wish  in  this  respect  cannot  be  gratified,  will  learn 
with  enthusiasm  that  a  miniature  Jerusalem,  a  faithful  likeness  of  the  real,  awaits 
them  at  St.  Louis,  as  one  of  the  reasons  for  attending  your  Exposition.  To 
thousands  this  will  be  the  determining  point.  I  know  the  Sunday-school  world 
well,  both  in  my  own  field  of  New  Jersey  and  throughout  the  international  field. 
I  am  sure  that  you  will  make  no  mistake  in  counting  on  the  lively  interest  of 
Sunday-school  workers,  provided  the  exposition  of  Jerusalem  is  large  enough,  and 
complete  enough,  to  be  a  worthy  substitute  for  an  actual  visit  to  the  Holy  City.” 

Speaking  of  the  project  to  reproduce  the  City  of  Jerusalem  as  it  stands  to-day, 
THE  ST.  LOUIS  MIRROR  says:  “Such  a  reproduction  would  vitalize  for  every 
one  the  story  that  has  wrought  the  world  into  what  it  is  to-day.  It  would  recall  to 
all  the  actuality  of  the  history  upon  which  Christianity  has  been  builded  to  its  pres¬ 
ent  mighty  influence.  It  would  inspire  many  of  a  faith  renewed  to  see  the  Holy 
Sepulchre  in  fac-simile,  to  see  and  hear  the  Jews  at  the  Wailing  Wall,  to  scan  the 
streets  in  which  the  Cross  was  borne,  to  see  the  ruins  of  Solomon’s  Temple,  and 
an  hundred  other  sights  and  scenes  heard  of  from  our  earliest  years.  The  repro¬ 
duced  Holy  City  would  be  an  object  worthy  the  pilgrimage  thither,  in  1904,  of 
delegations  from  every  Sunday-school  in  the  land,  of  all  young  theologians  and  of 
all  lovers  of  the  Bible.” 

THE  REV.  MOSHEIM  RHODES,  D.  D.,  PASTOR  ST.  MARK’S  ENGLISH 
EVANGELICAL  LUTHERAN  CHURCH,  states:  “The  exhibition  proposed 
will  be  novel,  but  I  am  sure  very  interesting  and  instructive.  It  will  prove,  I 
doubt  not,  a  wholesome  antidote  to  much  that  will  make  no  contribution  to  intel¬ 
ligence  nor  good  morals.” 

THE  REV.  W.  W.  BOYD,  D.  D.,  SECOND  BAPTIST  CHURCH,  ST. 
LOUIS,  states:  “The  reproduction  of  the  City  of  Jerusalem  will  undoubtedly 
prove  one  of  the  most  unique  features  of  the  Exposition,  and  be  of  incalculable 
interest  to  every  Bible  student.  It  will  also  be  one  of  the  most  popular  attractions 
of  the  Fair,  appealing,  as  it  does,  to  all  classes  of  people.  All  roads  do  not  lead  to 
Jerusalem,  but  all  entrances  to  the  Exposition  will  certainly  lead  to  this  New 
Jerusalem.” 

THE  REV.  WM.  J.  WILLIAMSON,  D.  D.,  PASTOR  THIRD  BAPTIST 
CHURCH,  ST.  LOUIS,  states:  “I  am  very  glad  indeed  that  your  association 
has  hit  upon  the  idea  of  reproducing  the  City  of  Jerusalem  at  the  Exposition.  Far 
greater  religious  interest  will  center  in  the  Louisiana  Purchase  Exposition  than 
in  any  ever  held  on  earth.” 

THE  REV.  SAMUEL  C.  PALMER,  D.  D.,  PASTOR  LAFAYETTE  PARK 
PRESBYTERIAN  CHURCH,  states:  “I  am  greatly  interested  in  the  proposition 
to  reproduce,  in  connection  with  the  World’s  Fair,  the  Holy  Land,  on  a  scale  of 
ten  acres.  Such  a  reproduction,  on  such  a  large  scale,  cannot  fail  to  be  the  most 
attractive  feature  of  this  great  Exposition  to  a  great  number  of  visitors.” 


—27— 


THE  REV.  HOWARD  T.  CREE,  PASTOR  CENTRAL  CHRISTIAN 
CHURCH,  ST.  LOUIS,  states:  “Of  all  the  plans  which  have  come  to  my 
personal  notice  for  both  educational  and  entertaining  value,  I  think  the  idea  of 
reproducing  Jerusalem  to  be  far  the  best.  The  Sacred  City  is  of  greater  interest 
to  more  people  than  any  other  city  on  the  face  of  the  globe,  and  its  reproduction, 
in  part  even,  cannot  but  be  both  delightful  and  instructive  to  the  many  thousands 
who  shall  pass  through  its  gates.” 

THE  REV.  WM.  M.  JONES,  PH.  D.,  PASTOR  HYDE  PARK  CON¬ 
GREGATIONAL  CHURCH,  ST.  LOUIS,  states:  “The  reproduction  of  the 
City  of  Jerusalem  at  the  World’s  Fair  seems  to  me  a  most  brilliant  idea,  and  I 
am  sure  that  a  vast  host  will  visit  the  place  and  receive  an  immense  amount  of 
much  needed  instruction.  By  all  means  let  us  have  a  Jerusalem  at  St.  Louis.” 

THE  REV.  J.  W.  ASHWOOD,  PASTOR  GRAND  AVENUE  UNITED 
PRESBYTERIAN  CHURCH,  ST.  LOUIS,  states:  “The  enterprise  appeals  to 
me  as  unique,  and  certainly  a'  very  helpful  exhibit,  somewhat  counteracting  the 
many  displays  of  rather  damaging  character  which  inevitably  find  their  way 
into  or  around  great  Fairs.” 

THE  REV.  J.  H.  YOUNG,  D.  D.,  PASTOR  CENTENARY  M.  E. CHURCH 
(SOUTH),  ST.  LOUIS,  states:  “I  think  the  idea  a  good  one,  and  see  no  reason 
why  it  should  not  be  a  signal  success.” 

THE  REV.  C.  R.  CARLOS,  D.  D.,  PRESIDING  ELDER  ST.  LOUIS 
DISTRICT  METHODIST  EPISCOPAL  CHURCH,  states:  “I  heartily  en¬ 
dorse  your  project  to  reproduce  on  an  extensive  scale  Jerusalem  as  it  now  is,  as 
an  exhibit  for  the  World’s  Fair.  It  will  afford  an  object  lesson  to  every  student 
of  the  Bible  that  will  be  invaluable  and  make  an  impression  upon  all  that  cannot 
fail  to  be  helpful  and  inspiring.  It  is  a  great  undertaking,  but  not  impossible.  If 
consummated  it  will  prove  one  of  the  most  attractive  features  of  the  great 
Exposition.” 

HON.  G.  G.  VEST,  ONE  OF  THE  SENATORS  FROM  MISSOURI, 
states:  “I  should  think  that  the  exhibit  of  which  you  write  would  be  very 
interesting  to  all  religious  people.” 

HON.  RICHARD  BARTHOLDT,  ONE  OF  THE  REPRESENTATIVES 
IN  CONGRESS  FROM  MISSOURI,  states:  “I  regard  your  idea  as  an  excellent 
one  and  have  no  doubt  but  what  it  will  prove  a  financial  success  if  properly  carried 
out.” 

JOSEPH  W.  FOLK,  CIRCUIT  ATTORNEY  OF  THE  STATE  OF 
MISSOURI,  states:  “A  faithful  reproduction,  especially  of  scenes  familiar  to 
Bible  readers,  and  instances  with  which  their  reading  has  made  them  familiar, 
would  be  a  most  excellent  idea,  and  if  made  impressive  and  dignified,  would  be  a 
very  attractive  drawing  card.” 


—28 


Jerusalem  at  the  World's  Fair 


THE  REV.  JAMES  W.  LEE,  D.  D.,  PASTOR  OF  ST.  JOHN’S  METHO¬ 
DIST  EPISCOPAL  CHURCH  (SOUTH),  the  author  of  “The  Footsteps  of  the 
Man  of  Galilee,”  has  this  to  say  in  reference  to  the  City  of  Jerusalem  and  its 
reproduction  at  the  World’s  Fair: 

“Jerusalem  is  the  city  that  in  a  distinct  sense  stands  for  the  religious  ele¬ 
ment  in  human  nature.  Man  has  always  felt  that  he  was  more  than  the  beasts 
that  perish,  and  Jerusalem  is  the  perpetual  witness  to  the  intensity  of  this  feeling. 
Inland,  lifted  up,  rock-bound  and  rock-under-girded,  Jerusalem,  by  all  the  pinna¬ 
cles  that  have  pierced  the  heavens  from  her  temples,  churches,  mosques,  by  all 
the  rocks  that  have  gone  into  her  massive  wails,  by  all  the  wars  that  have  raged 
around  her  devoted  inhabitants,  by  all  the  blood  that  has  reddened  her  streets, 
and  by  all  the  prayers  and  hymns  from  the  love  of  her  saints,  has  always  voiced 
man’s  undying  belief  in  God  and  the  necessity  he  was  under  to  love  and  serve 
Him.  No  city  has  been  so  often  pillaged,  so  often  demolished  as  Jerusalem; 
yet  the  smoke  had  hardly  ceased  to  go  up  from  her  fire-swept  ruins  before  her 
people  began  to  replace  her  palaces  and  to  rebuild  her  walls. 

Jerusalem  is  a  small  city,  and  has  never  been  large,  but  it  has  had  more  in¬ 
fluence  upon  the  thought  and  sentiment  and  conduct  of  the  human  race  than 
any  other.  Jerusalem  has  never  had  any  commercial  importance.  Its  only  trade 
the  symbols  and  objects  of  affection,  such  as  crosses  and  thorns,  olivewood, 
stamps  and  paperweights,  mother-of-pearl  carvings  of  the  Savior’s  face,  and 
pictures  of  the  places  connected  with  the  Savior’s  life. 

It  is  an  unworldly  city;  it  is  without  a  theater,  or  a  barroom  or  a  dance 
house.  Jerusalem  ministers  to  the  lofty  and  great  and  holy  in  man,  and  stands 
for  the  eternal  in  human  nature.  Jerusalem  is  the  only  city  on  earth  where  every 
kind  of  money  is  current— Greek  money,  French  money,  Italian  money,  German 
money,  American  money,  Egyptian  money,  Hindoo  money,  and  every  other  sort 
of  money  is  good,  for  to  the  city  of  David  the  tribes  of  all  the  earth  continue  to 
go  up;  there  they  all  find  welcome.  Jerusalem  is  the  city  of  man,  and  enjoys 
the  distinction  of  being  the  only  city  the  Son  of  man  ever  wept  over.  The  walls 
surrounding  the  city  contain  forty  feet  of  human  history. 

Everything  and  every  place  about  Jerusalem  is  interesting.  There  is  the  church 
of  the  Holy  Sepulchre,  which  is  the  cathedral  not  only  of  Palestine,  but  all 
Christendom.  No  sacred  edifice  on  earth  is  the  object  of  so  much  sentiment  and 
affection.  In  this  church  the  whole  world  is  represented;  it  belongs  to  no  party  or 
nation,  but  is  owned  by  the  Christian  world,  and  because  Christians  have  not  yet 
advanced  sufficiently  in  the  spirit  and  charity  of  their  Master  to  love  one  another  as 
they  ought,  the  Church  of  the  Holy  Sepulchre  is  held  in  trust  for  them  all  by  the 
Sultan  of  Turkey. 

There  is  the  Via  Dolorosa,  or  the  Pathway  of  Pain.  This  is  the  street  over 
which  Christ  bore  the  Cross  to  the  place  of  crucifixion.  It  extends  from  the 
praetorium,  the  residence  of  Pilate,  to  Golgotha,  or  from  the  Turkish  barracks  to 
the  Church  of  the  Holy  Sepulchre.  There  are  fourteen  stations  along  the  way, 
each  one  representing  some  particular  event  in  the  last  walk  of  our  Lord  on  earth. 
It  is  strange  that  this  short  way  should  mark  the  beginning  of  western  civiliza¬ 
tion.  Here  the  world  learned  a  new  secret  of  strength  and  a  new  method  of  life. 


-29  - 


Here  began  the  street  which  has  extended  through  the  ages,  and  along  which 
healthy,  heroic,  triumphant  human  life  has  walked  ever  since. 

There  is  the  Garden  of  Gethsemane,  visited  by  more  pilgrims  than  any  other 
garden  on  earth.  The  Garden  of  Gethsemane,  where  the  second  Man  triumphed, 
balances  the  Garden  of  Eden,  where  the  first  man  failed.  Paradise,  lost  by  trans¬ 
gression,  is  replaced  by  the  paradise  gained  by  obedience.  The  agony  of  Geth¬ 
semane  meets  and  overcomes  the  sin  of  Eden.  These  two  gardens,  because  of 
their  relation  to  the  moral  history  of  man,  have  become  immortal. 

Then  there  is  the  Mosque  of  Omar,  where  stood  the  great  palaces  and  the 
temple  of  Solomon,  the  temporary  and  inferior  temple  built  by  Nehemiah,  and  the 
gorgeous  and  magnificent  temple  built  by  Herod.  What  an  appeal  it  presents  to 
the  imagination!  Here  in  this  mosque  we  have  the  rock,  sixty  feet  one  way  and 
fifty  the  other,  where  Melchisedek  offered  sacrifices,  where  Abraham  is  said  to 
have  been  in  the  act  of  offering  Isaac;  where,  according  to  tradition,  Jacob  saw 
the  ladder  leading  up  to  heaven;  where  was  the  threshing  floor  of  Araunah,  where 
was  the  site  of  the  altar  of  burnt  offering  for  Israel,  upon  which  David  sacrificed; 
where  was  the  altar  of  the  temples  of  Solomon,  Zerubbabel  and  Herod,  and  where 
it  is  said  Mohammed  prayed,  declaring  that  one  prayer  from  this  spot  was  worth 
a  thousand  elsewhere. 

So  we  may  take  up  the  different  buildings  and  valleys  inside  the  walls  of 
Jerusalem,  and  the  mountains  and  valleys  outside  the  walls,  and  connected  with 
every  one  of  them  is  history  interesting  to  all  sects  and  classes  of  people.  This 
historic  city  has  never  been  reproduced  before,  and  yet  it  is  one  place  of  all  others 
that  everyone  wishes  to  see.  When  located  upon  ground  topographically  similar, 
with  the  walls  about  it  resembling  the  walls  of  the  ancient  city,  with  all  the  gates 
and  roads  leading  out  from  the  gates,  one  can  have  as  vivid  a  conception  of  the 
Holy  City  as  if  making  an  actual  visit. 

I  firmly  believe  that  Jerusalem,  when  reproduced  at  the  World’s  Fair  upon  a 
scale  that  will  give  to  persons  a  complete  idea  of  its  streets  and  of  its  topography 
and  its  life,  will  be  the  most  interesting  feature  of  the  whole  exposition.” 

Jerusalem  means  so  much  and  is  so  intimately  related  to  the  whole  history  of 
the  upward  struggle  of  the  race  on  earth,  that  it  may  be  safely  predicted  for  every 
one  hundred  persons  who  enter  the  grounds  of  the  World’s  Fair,  ninety-five  of 
them  will  pass  through  the  gates  into  the  reproduced  city  of  Jerusalem. 

St.  Louis. 


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30— 


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